New Shopify Plus Wholesale Channel Updates

Are you a wholesale merchant using the Shopify Plus Wholesale Channel? It’s your lucky day.

Last week, Shopify introduced two new features to help make the wholesale buying experience a whole lot better. Merchants using the wholesale channel can now add a custom domain to their wholesale ecommerce site and automate client onboarding, meaning the entire wholesale channel buying experience is fully self-service.

Add a custom domain name to your wholesale ecommerce store

For all you merchants out there that have been struggling to offer a branded wholesale experience, this one’s for you.

The new update allows you to add a customised domain to your wholesale storefront, so you can offer a consistent brand experience across all channels. It will also make it easier for high-volume customers to locate your wholesale store. Lastly, having a custom wholesale domain means you can more clearly differentiate your wholesale business from your traditional B2C store.

Merchants can choose to create a subdomain, or use a different domain entirely.

Automate client onboarding thanks to account signup controls

Spend less time on manual tasks and more time on business growth thanks to the new automation feature!

Instead of having to manually review wholesale account requests, you can now rely on the wholesale channel to automatically approve anyone who signs up, or set it up to review each application before approval.

So, what’s the benefit? The new onboarding automation feature means your new wholesale customers will receive immediate access to your product catalog. On top of that, it will automatically apply a relevant price list, the minimum purchase amount required, and instantly enable online checkout for those new accounts.

Ready to get started?

There’s never been a better time to get started with wholesale. If you need help navigating the Shopify Plus wholesale channel, or guidance on anything Shopify Plus related, you’ve come to the right place. Get in touch with Elkfox today!

* Image via Shopify