How to use promo codes strategically for your online business

Getting your promo codes to bring in profit, rather than lose it, takes some thinking Using discounts and promotions is...

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How to get press coverage, for free

Getting mentioned in good press is almost a golden ticket. A break into media can snowball into national coverage and...

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What is A/B Testing?

Learn how to think like an A/B tester, and get better results every time. How do you know what actually...

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4 strategies and 18 tactics to increase sales with user-generated content

User-generated content (UGC) is a big buzz in marketing. It’s cheap, it can be a huge boost for sales, and...

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How to analyse your Hotjar results

Hotjar is turning up the heat with analytics about how people are using your site. Here’s how to understand them....

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Using Custom Audiences and Retargeting to Make Smarter Sales

You’ve definitely searched for something on Google, and then been given a targeted ad for that very thing on Facebook....

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6 Tips for Standing Out in a Saturated E-commerce Market

Sometimes working in e-commerce can feel like a giant game of Where’s Wally, and you’re the Wally. On the one...

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Spy on Your Customers With Facebook Pixel (ok, not actually)

One Pixel To Rule Them All Facebook Pixel is a piece of code from Facebook that you can put in...

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Your Facebook Advertising Cheat Sheet

Why advertise on Facebook? Well, your mom uses it. In fact, 2 billion people use Facebook every month, and it’s...

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