Use Flow to Reward Your Top Customers

Shopify Plus lets you spend more time on your business development and less time ensuring your website functions the way...

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Your New Favourite Metric: Customer Lifetime Value

What is customer lifetime value? Let’s start a bit broader. When you’re trying to gauge how your business is doing,...

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Use a loyalty program in your Shopify store to encourage repeat customers

Loyalty programs can help you keep your customers coming back and turn into your best PR team. “Loyalty cards are...

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The Price Rules API

Why the price rules API can help your business with sales, discounts and special pricing features For most of the...

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How do I get started with subscription products on Shopify?

A closer look at ReCharge We’ve recently written about the subscription business model which gets us all hot and bothered....

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Subscription models: why they work so well

Subscription purchasing, as compared to traditional choose-stuff-and-pay-for-it consumption, is getting into more and more retail spaces. While subscriptions used to...

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Retaining Your Customers is More Important Than Acquiring New Ones

Give your customers some TLC (and keep them coming back for more) For most standard businesses, growing your customer base...

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