7 Quick Tips for Optimising Your Images

Why are images important? Ok, I know this one might seem obvious, but many people don’t realise just how important...

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The Anatomy of an Engaging Product Description

How to write product descriptions that sell Figuring out how to write a good product description is part art, part...

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9 Places You Can Put A Buy Button

Turn any website traffic you have into a storefront using Shopify Buy Buttons What’s a Buy Button? Buy Buttons are...

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How to use promo codes strategically for your online business

Getting your promo codes to bring in profit, rather than lose it, takes some thinking Using discounts and promotions is...

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How to gain a following and drive traffic, before you even launch

Quite a few people think that if they have a great product, the followers and buzz will come. The reality...

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How to get press coverage, for free

Getting mentioned in good press is almost a golden ticket. A break into media can snowball into national coverage and...

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How to Create A Returns Process That Works for You and Your Customer

Returns. Often a sticking point for small companies that can’t really afford to lose money on processing returns or taking...

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4 strategies and 18 tactics to increase sales with user-generated content

User-generated content (UGC) is a big buzz in marketing. It’s cheap, it can be a huge boost for sales, and...

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Why You Need To Start Paying Attention to Omni-Channel Retail

What makes Apple such a successful company? It could be that their products are user-friendly and pretty good quality. That...

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