The Basics of Carrier-Calculated Shipping
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What does carrier-calculated shipping mean?
When you set your prices, you also need to set your shipping costs. The default option is to set a standard shipping price that you guess is going to be your cost, or at least the ball-park. This standard price is based on rules like “Is it domestic or international” and “does it ship fast or slow”. You can try to get better rates on bulk shipping if you make a lot of sales (see resources below).
For example, Tatly sets a standard shipping rate for domestic purchases at $3. No matter where it ships in the US, it will be the same price, regardless of how much it actually costs the merchant. On average, Tatly figured it would cost about three bucks. If it costs less than that, the merchant gets a little bit extra. If it actually ends up costing more, the merchant loses a few cents.
The alternative is called carrier-calculated shipping. This creates an automatic shipping calculation directly from the carrier you use. Your customer sees exactly how much it will cost to ship, and pays that amount instead of an estimate you make.
Chalkd does this, for example. They give you a shipping calculator straight on the checkout page, and in the back room it’s buzzing away to choose the right carrier.
If you work with just one carrier, you can usually put that carrier calculator onto your checkout page. However, if you ship with multiple carriers (for example, to ship to multiple countries, because they have different rates for different kinds of items, or because not all carriers ship at multiple speeds), you can use a third-party app to calculate the best rate automatically.
What you need to get started
Edit your Shopify checkout page to allow for carrier-calculated rates
Shopify stores come with a pre-made template for what’s on the checkout. With different Shopify plans and rates, you can edit that template to allow for more features, like carrier-calculated rates.
For all Advanced Shopify and Shopify Plus members, it’s included! And for any plan if you pay annually, it’s included! Otherwise, if you’re on Shopify or Shopify Basic, it’s an extra USD $20 per month.
Install a third-party app
Then, you need a service that will actually do the calculation. These kinds of services range from just calculators and shipping dashboards to full fulfilment solutions.
We’ve done a breakdown of the best ones.
StarShipIT |
Shippit |
ShipStation |
AfterShip |
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Overview |
StarShipIT integrates with all couriers you select, and lets you automatically allocate each order to preferred courier. Rates are calculated at checkout. You can brand all shipping correspondence |
Shippit automatically figures out which courier is the cheapest and fastest for delivery. Couriers will pick up straight from you, without a trip to the post office. Plus, get discounted shipping rates with a Shippit monthly membership. |
ShipStation covers all aspects of shipping and fulfilment, with integrations that let you manage inventory across locations, automatically choose the best courier, track accounting information, accept returns, offer coupons and track delivery |
A notification center (not a shipping service) that lets you calculate rates, track info from couriers and send branded notification email/ SMS to customers You can use alongside their app Postmen to print labels and fulfil orders |
Notifications |
All seen from one cloud-based dashboard |
Shippit closes out orders and gives you tracking info, though you’ll have to send that to customers yourself (don’t worry, you can automate these with MailChimp) |
ShipStation has both a desktop and mobile app where you can see orders, print labels, add notes, put orders on hold, check analytics, manually select carriers and more |
Your dashboard pulls info from couriers and you can use it to filter and search for orders |
Area Coverage |
Domestic and International Organises shipments so they are sent from warehouses nearest your customer |
Domestic and International |
Domestic and International In addition to common carriers, ShipStation integrates with Fulfilment By Amazon |
Domestic and international, supports over 380 couriers |
Customer Options |
Customers can choose delivery options, including 3-hour, standard, express and pickup |
Customers can choose delivery options, including 3-hour, standard, express and pickup |
Customers can choose delivery options, including 3-hour, standard, express and pickup |
Customers see their tracking info on branded pages. Aftership does not actually ship, so you’ll have to use a different service to offer delivery options |
Automated Features |
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|
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Automatic tracking info collected from couriers and sent to customers |
Customer Experience |
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Customers are automatically emailed their branded tracking info. If they call to ask about their package, merchants use Aftership to quickly find them. |
Cost |
$50-$150/mo |
$19/mo and up |
$9-$145/mo |
Free below 100 shipments per month, then quote needed |
Get It |
How about you tell me something I don’t know?
There are a ton of resources on setting up shipping with Shopify. Here are just a few:
- The 9-part Shopify University Shipping and Fulfilment 101
- Why You Should Consider Shopify Shipping
- Bulk Label Printing with Shopify Shipping
- Developing A Shipping Strategy For Your Online Store
- How to Create a Returns Process That Works For You and Your Customer
- Free Shipping Discount Codes feature
- 8 Resources to Get Started with Free Shipping and Returns
- Ecommerce Shipping Toolbox
Elkfox is here to help you make business decisions that make sense. Talk to us about developing your shipping strategy using the best tools out there.