Omni channel means using information from one channel to invite a customer to use another channel. Unlike multi-channel, in which you sell the same thing in a bunch of different places (like your own website, Pinterest, Amazon and Instagram), omni channel means you direct the same customer to multiple touchpoints of your company. For example, Cotton On is a company with several sub-brands, including Rubi, Body and Typo. They use customer data to market their other products when you make a purchase from one of their brands. They also give offers online that can be redeemed in-store, and vice versa. Learn more about why omni channel is important, and how to get there, right here.