Providing social proof is such an important part of gaining customer trust. Embedding product reviews on your eCommerce site is one of the most powerful ways to increase conversions. Why? Customers trust other customers. And what better place to put reviews than on the product page itself.
Below, we’ve put together a list of some of the best examples of embedded product reviews on Shopify, along with some of our favourite product review apps and tools.
One of the most popular apps used by Shopify merchants to display product reviews is Yotpo. Their advanced analytics monitor customer behaviour to analyse conversion rates of customers who’ve engaged with the widget embedded on your website. You can read more about Yotpo here.
A unique customisation of the frontend UI for Gymshark’s Yotpo reviews. The minimal aesthetic is perfectly suited to the brand style, with clear separation of the reviews allowing them to be easily distinguishable. The Yotpo integration on GymShark’s site is a fantastic example of the customisability of the widget.
Taking advantage of one of Yotpo’s best features, Luxy Hair have encouraged user generated content by displaying customer photos on their product pages. Likely one of their highest conversion tactics; this feature is invaluable for social proof.
Another great example of the flexibility of the Yotpo widget. We admire the stripped back aesthetic, utilising both the brand fonts and colours, enabling the plugin to appear seamless on the product page.
Okendo is all about the visuals, encouraging customers to give feedback with photos or even videos. This rich content compels buying action and also brings your product to life. Using Okendo, you can display product reviews by category, manually or automatically moderate which content is displayed and create in-depth customer profiles. The pricing is also tiered, making it more affordable for those smaller companies.
Looking for more info on Okendo? You can read more about it here.
Offering the option for customers to complete user profile questions, Nerd have taken full advantage of this feature by allowing customers to input product related information, encouraging customer conversion. Okendo also have one of the best image upload features, visible here on Nerd.
A pared back example of an Okendo widget, Nomad’s reviews are straight to the point; displaying only necessary information. This simplistic use case allows for faster and more targeted reading, which is perfectly suited to their target market.
Stamped.io is another great tool to collect and leverage user-generated content such as customer product reviews, questions, answers and feedback. The tool allows you to set up automatic emails to be sent to customers requesting feedback about their recent purchase. The email includes a review form, meaning customers can then submit their review directly via the email without having to visit an external source.
Velour Lashes take their product reviews to a new level by displaying separate ratings for customer service, quality, processing/shipping and style. Displaying this feature on the product page allows customers the option to quickly scan over the star rating section or read the review in further detail.
Utilising many of the display features available within Stamped, Valesca also incorporates a question feature; a smart decision as customers generally look to reviews as the first point of call for product questions.
Need assistance selecting the best reviews app for your Shopify store? Get in touch and we can help you figure it out!