4 Simple KPI's to track for your Shopify store

Unlock your online store’s potential with these simple Key Performance Indicators. KPIs: what are they and how to measure them...

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How to Slash Customer Retention Costs & Still Retain Your Customers

We recently discussed the best retention strategies for Shopify stores, and although the ROI on these investments are likely to...

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How to Optimise Your Product Content in the Shopify Admin

You’re looking to deliver a one-two punch with product content: Pound out SEO content that improves organic search traffic and;...

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10 Simple Retention Strategies to Keep Your Customers Coming Back

You don’t just open up shop online one day and expect droves of loyal customers to come out of the...

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How To Re-Engage Your Most Important Customers Using Flash Sales

There’s no denying that your eCommerce customers are your greatest asset. Often, however, merchants become so preoccupied with garnering more...

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7 Shopify Sites Using Product Reviews

Providing social proof is such an important part of gaining customer trust. Embedding product reviews on your eCommerce site is...

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Understanding eCommerce Bounce Rates

So, what is bounce rate? When a site user leaves your store without visiting another page we give it the...

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How to Experiment With Conversion Rate Optimisation (CRO)

What is Conversion Rate Optimisation? I like to think of this in simple terms. A rough gauge of CRO is...

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Use Embedded Product Reviews on Your Shopify Store to Increase Conversions

Today, we’re going to talk about an essential aspect of your digital strategy: product reviews and how to use them...

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