Understanding eCommerce Bounce Rates

So, what is bounce rate? When a site user leaves your store without visiting another page we give it the...

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How to Experiment With Conversion Rate Optimisation (CRO)

What is Conversion Rate Optimisation? I like to think of this in simple terms. A rough gauge of CRO is...

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Use Data Visualisation to Track Your Business Performance

What is data visualisation? Data visualisation refers to the graphical or pictorial representation of data. It is not a new...

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How to Calculate ROI for Your Digital Marketing Campaigns

Marketing is not an exact science or a fine art. It is a blend of creativity and business know how....

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Know What Marketing Campaign Is Driving Traffic To Your Site With UTM Parameters

You can use UTM parameters with Google Analytics to find out what’s really working It is so rare that we...

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Integrating with MailChimp - Let other people do the work for you

MailChimp is one of those services that kind of feels like magic. I mean, yes, it’s a great way to...

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New Shopify Feature: Live View

The Good Place is on hiatus until January 4th and I agree, there’s nothing good on TV until then. If...

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Google Data Studio

Yes! It’s here! (Well, it’s still in beta). Google Data Studio 360 is a tool that helps store owners see...

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Google Analytics 101: Goals and Funnels

Before you go any further with your business - do you have your exact goals in mind? Yes, of course...

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