Analytics

How to Experiment With Conversion Rate Optimisation (CRO)

Roseanne Murphy
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What is Conversion Rate Optimisation? I like to think of this in simple terms. A rough gauge of CRO is... Read More

Use Data Visualisation to Track Your Business Performance

Roseanne Murphy
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What is data visualisation? Data visualisation refers to the graphical or pictorial representation of data. It is not a new... Read More

How to Calculate ROI for Your Digital Marketing Campaigns

Roseanne Murphy
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Marketing is not an exact science or a fine art. It is a blend of creativity and business know how.... Read More

Know What Marketing Campaign Is Driving Traffic To Your Site With UTM Parameters

Adar Schneider
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You can use UTM parameters with Google Analytics to find out what’s really working It is so rare that we... Read More

Integrating with MailChimp - Let other people do the work for you

Adar Schneider
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MailChimp is one of those services that kind of feels like magic. I mean, yes, it’s a great way to... Read More

New Shopify Feature: Live View

Adar Schneider
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The Good Place is on hiatus until January 4th and I agree, there’s nothing good on TV until then. If... Read More

Google Data Studio

Adar Schneider
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Yes! It’s here! (Well, it’s still in beta). Google Data Studio 360 is a tool that helps store owners see... Read More

Google Analytics 101: Goals and Funnels

Adar Schneider
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Before you go any further with your business - do you have your exact goals in mind? Yes, of course... Read More

How to run your entire store from your phone

Adar Schneider
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Shopify’s got lots of tools to run your store, straight from your phone Most of the merchants we speak with... Read More

What is A/B Testing?

Adar Schneider
Posted in Analytics by on

Learn how to think like an A/B tester, and get better results every time. How do you know what actually... Read More

How to analyse your Hotjar results

Adar Schneider
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Hotjar is turning up the heat with analytics about how people are using your site. Here’s how to understand them.... Read More

Using Custom Audiences and Retargeting to Make Smarter Sales

Adar Schneider
Posted in Analytics by on

You’ve definitely searched for something on Google, and then been given a targeted ad for that very thing on Facebook.... Read More


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