Why Your Brand Needs a Style Guide

Creating a brand right at the beginning of a store’s inception feels fresh, fun and exciting. You get to brainstorm...

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The First Steps to Building a Brand on Instagram

In 2018, Instagram hit 1 billion monthly users. Not bad for a social media platform made up of square images, text...

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What's The Difference Between Branding & Brand Identity?

Often referred to as the ‘holy grail’ of marketing, branding is an essential pillar of any successful business. ‘Branding’ and...

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Brand Storytelling on Your eCommerce Store

Nowadays, it's becoming more and more difficult for eCommerce brands to stand out from the crowd. So, what's the solution? Brand...

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Why Your E-Commerce Store Needs a Unique Selling Proposition

So, what is a USP? What does your business do, that no one else does? If you’re having trouble answering...

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Logo Design Tips For Your E-Commerce Store

Often, the first thing you notice about someone is their smile. It’s also what you remember about someone with an...

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How To Select The Best Fonts For Your Website

What is the main function of the text on your website? To be read. And what makes text more or...

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Why Colour Is Important For Your Website

Conveying your brand identity through colour Consumers place a 93% weight on visual appearance when making shopping decisions, with texture...

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Successful Rebranding in 4 Simple Steps Whilst Avoiding Common Pitfalls

“But is this really me?” A question you ask yourself every time you go shopping, mulling over a potential new...

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