Creating a brand right at the beginning of a store’s inception feels fresh, fun and exciting. You get to brainstorm...
In 2018, Instagram hit 1 billion monthly users. Not bad for a social media platform made up of square images, text...
Often referred to as the ‘holy grail’ of marketing, branding is an essential pillar of any successful business. ‘Branding’ and...
Nowadays, it's becoming more and more difficult for eCommerce brands to stand out from the crowd. So, what's the solution? Brand...
So, what is a USP? What does your business do, that no one else does? If you’re having trouble answering...
Often, the first thing you notice about someone is their smile. It’s also what you remember about someone with an...
What is the main function of the text on your website? To be read. And what makes text more or...
Conveying your brand identity through colour Consumers place a 93% weight on visual appearance when making shopping decisions, with texture...
“But is this really me?” A question you ask yourself every time you go shopping, mulling over a potential new...
