The First Steps to Building a Brand on Instagram

In 2018, Instagram hit 1 billion monthly users. Not bad for a social media platform made up of square images, text...

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Exploring Gender Targeting In eCommerce

There’s no blanket rule on how best to market to your target gender. After all, stereotyping doesn’t always work and...

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Use a Product Recommendation Engine to Increase Your AOV

There's more than one way to achieving growth: it’s not always as simple as attracting leads and converting them into...

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Use Data Visualisation to Track Your Business Performance

What is data visualisation? Data visualisation refers to the graphical or pictorial representation of data. It is not a new...

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Use Embedded Product Reviews on Your Shopify Store to Increase Conversions

Today, we’re going to talk about an essential aspect of your digital strategy: product reviews and how to use them...

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How to Calculate ROI for Your Digital Marketing Campaigns

Marketing is not an exact science or a fine art. It is a blend of creativity and business know how....

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Connect With Your Customers: Introducing Shopify Ping

Spend Less Time Switching Between Separate Tools & Apps And More Time On Your Customers Smartphones are amazing. There’s an...

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How To Do a Call To Action (CTA) The Right Way

Read This Now Even on a webpage, it’s easy to get lost. You’ve got text, images, and videos all vying...

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How to Generate New Wholesale Customers

Everyone knows that selling is an essential part of any business. Naturally, B2B (business to business) sales are very different...

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