How to create a recognisable brand name that suits your target market
Inventing a brand name is one of the first things many entrepreneurs start to craft when creating an online business....
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How to Slash Customer Retention Costs & Still Retain Your Customers
We recently discussed the best retention strategies for Shopify stores, and although the ROI on these investments are likely to...
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The Benefits of Social Responsibility for Online Business & How to Easily Integrate CSR Using I=Change
Social responsibility is fast gaining traction as a major purchasing influence for customers. Consumers are turning their backs on the...
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How to Optimise Your Product Content in the Shopify Admin
You’re looking to deliver a one-two punch with product content: Pound out SEO content that improves organic search traffic and;...
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How to market your brand to a Gen Z Audience
The social media generation. Seriously, 10 hours a day of online consumption is the norm for those born between 1995-2010....
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The Beginners Guide to Instagram Ad Campaigns
It’s no secret that Instagram is an incredibly lucrative space for Shopify stores to show off their products. Unfortunately, your...
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10 Simple Retention Strategies to Keep Your Customers Coming Back
You don’t just open up shop online one day and expect droves of loyal customers to come out of the...
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Reach a younger audience using Snapchat social marketing
Why use Snapchat to target Gen Zers? 78% of those between the ages of 18 and 24 use Snapchat, which...
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Propel your 2018 Holiday Sales with these Marketing Ideas
Take a deep breath, Elkfox is here to help our eCommerce merchant friends tackle Black Friday and the holiday rush....
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