Is your website non responsive? Here's how that impacts your SEO

You can pour your heart and soul into your site. You can update it daily and curate the images and...

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How to create a recognisable brand name that suits your target market

Inventing a brand name is one of the first things many entrepreneurs start to craft when creating an online business....

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How to Slash Customer Retention Costs & Still Retain Your Customers

We recently discussed the best retention strategies for Shopify stores, and although the ROI on these investments are likely to...

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The Benefits of Social Responsibility for Online Business & How to Easily Integrate CSR Using I=Change

Social responsibility is fast gaining traction as a major purchasing influence for customers. Consumers are turning their backs on the...

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How to Optimise Your Product Content in the Shopify Admin

You’re looking to deliver a one-two punch with product content: Pound out SEO content that improves organic search traffic and;...

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How to market your brand to a Gen Z Audience

The social media generation. Seriously, 10 hours a day of online consumption is the norm for those born between 1995-2010....

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The Beginners Guide to Instagram Ad Campaigns

It’s no secret that Instagram is an incredibly lucrative space for Shopify stores to show off their products. Unfortunately, your...

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10 Simple Retention Strategies to Keep Your Customers Coming Back

You don’t just open up shop online one day and expect droves of loyal customers to come out of the...

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Reach a younger audience using Snapchat social marketing

Why use Snapchat to target Gen Zers? 78% of those between the ages of 18 and 24 use Snapchat, which...

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