What if there were a way for your customers to checkout without ever having to leave the product page?
Now, thanks to Shopify’s new Dynamic Checkout, there is.
What is Dynamic Checkout?
Dynamic Checkout offers your customers the ability to quickly checkout from a product page, without being sent to another part of your website, using their preferred payment method or digital wallet.
The Dynamic Checkout button
Rather than having to click the ‘add to cart’ button and complete the usual multi-step checkout process, dynamic checkout buttons allow shoppers to check out directly on the product page they’re browsing, without all the hassle.
Note: your customers still have the option to go throughout the traditional checkout process and add other items to their shopping cart, should they wish.
Branded or unbranded?
You can have a branded or unbranded dynamic checkout button.
An unbranded dynamic checkout button shows ‘Buy Now’ text, taking shoppers directly to checkout to complete their purchase.
Alternatively, a branded dynamic checkout button will show up as ‘Buy With [Payment Method]’, displaying the logo for third-party accelerated checkout methods such as Google Pay, Apple Pay, and PayPal.
There are a few instances in which Dynamic Checkout may not be suitable for your Shopify store. To find out more about these limitations, you can visit this page.
Want to know more?
If you’re seeking help setting up Dynamic Checkout for your Shopify store, get in touch with us. We’re experts in all things Shopify and eCommerce related.
* Image via Shopify