How to drive traffic to your website with zero budget

There are so many ways to pay for marketing and advertisements, but for all of my broke friends out there...

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How to gain a following and drive traffic, before you even launch

Quite a few people think that if they have a great product, the followers and buzz will come. The reality...

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New Feature: Shopping on Instagram

Shopping on Instagram changes the previous ‘Buy Button’ feature into an actual sales channel Sales Channels are all the places...

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How to run your entire store from your phone

Shopify’s got lots of tools to run your store, straight from your phone Most of the merchants we speak with...

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4 strategies and 18 tactics to increase sales with user-generated content

User-generated content (UGC) is a big buzz in marketing. It’s cheap, it can be a huge boost for sales, and...

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What’s the big deal with user-generated content?

What is UGC and how can you build a community around your brand? User-generated content, or UGC, is all of...

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Using Custom Audiences and Retargeting to Make Smarter Sales

You’ve definitely searched for something on Google, and then been given a targeted ad for that very thing on Facebook....

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Spy on Your Customers With Facebook Pixel (ok, not actually)

One Pixel To Rule Them All Facebook Pixel is a piece of code from Facebook that you can put in...

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Your Facebook Advertising Cheat Sheet

Why advertise on Facebook? Well, your mom uses it. In fact, 2 billion people use Facebook every month, and it’s...

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