Marketing

How to Slash Customer Retention Costs & Still Retain Your Customers

Roseanne Murphy
Posted in Conversions by on

We recently discussed the best retention strategies for Shopify stores, and although the ROI on these investments are likely to... Read More

How to market your brand to a Gen Z Audience

Roseanne Murphy
Posted in Marketing by on

The social media generation. Seriously, 10 hours a day of online consumption is the norm for those born between 1995-2010.... Read More

The Beginners Guide to Instagram Ad Campaigns

Roseanne Murphy
Posted in Marketing by on

It’s no secret that Instagram is an incredibly lucrative space for Shopify stores to show off their products. Unfortunately, your... Read More

Reach a younger audience using Snapchat social marketing

Roseanne Murphy
Posted in Marketing by on

Why use Snapchat to target Gen Zers? 78% of those between the ages of 18 and 24 use Snapchat, which... Read More

Propel your 2018 Holiday Sales with these Marketing Ideas

Roseanne Murphy
Posted in Marketing by on

Take a deep breath, Elkfox is here to help our eCommerce merchant friends tackle Black Friday and the holiday rush.... Read More

Use Instagram Features to drive traffic to your eCommerce Store

Roseanne Murphy
Posted in Marketing by on

Driving traffic from Instagram over to your eCommerce store is an art form. So, set up your easel and we'll... Read More

Google Smart Shopping: Run Your Campaigns Directly from Shopify

Roseanne Murphy
Posted in Marketing by on

Remove the guesswork from finding your target market with Google Smart Shopping If you’re a Shopify merchant looking for a... Read More

Use Gorgias to Enhance Customer Service Through Your Shopify Store

Roseanne Murphy
Posted in Customer Service by on

Customer service is a tipping point for eCommerce merchants. It’s the axis upon which success and failure tilt. Online stores... Read More

Why Your Brand Needs a Style Guide

Roseanne Murphy
Posted in Branding by on

Creating a brand right at the beginning of a store’s inception feels fresh, fun and exciting. You get to brainstorm... Read More

How To Re-Engage Your Most Important Customers Using Flash Sales

Roseanne Murphy
Posted in Conversions by on

There’s no denying that your eCommerce customers are your greatest asset. Often, however, merchants become so preoccupied with garnering more... Read More

The First Steps to Building a Brand on Instagram

Roseanne Murphy
Posted in Branding by on

In 2018, Instagram hit 1 billion monthly users. Not bad for a social media platform made up of square images, text... Read More

Exploring Gender Targeting In eCommerce

Roseanne Murphy
Posted in Marketing by on

There’s no blanket rule on how best to market to your target gender. After all, stereotyping doesn’t always work and... Read More


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