Marketing

Propel your 2018 Holiday Sales with these Marketing Ideas

Roseanne Murphy
Posted in Marketing by on

Take a deep breath, Elkfox is here to help our eCommerce merchant friends tackle Black Friday and the holiday rush.... Read More

Use Instagram Features to drive traffic to your eCommerce Store

Roseanne Murphy
Posted in Marketing by on

Driving traffic from Instagram over to your eCommerce store is an art form. So, set up your easel and we'll... Read More

Google Smart Shopping: Run Your Campaigns Directly from Shopify

Roseanne Murphy
Posted in Marketing by on

Remove the guesswork from finding your target market with Google Smart Shopping If you’re a Shopify merchant looking for a... Read More

Use Gorgias to Enhance Customer Service Through Your Shopify Store

Roseanne Murphy
Posted in Customer Service by on

Customer service is a tipping point for eCommerce merchants. It’s the axis upon which success and failure tilt. Online stores... Read More

Why Your Brand Needs a Style Guide

Roseanne Murphy
Posted in Branding by on

Creating a brand right at the beginning of a store’s inception feels fresh, fun and exciting. You get to brainstorm... Read More

How To Re-Engage Your Most Important Customers Using Flash Sales

Roseanne Murphy
Posted in Conversions by on

There’s no denying that your eCommerce customers are your greatest asset. Often, however, merchants become so preoccupied with garnering more... Read More

The First Steps to Building a Brand on Instagram

Roseanne Murphy
Posted in Branding by on

In 2018, Instagram hit 1 billion monthly users. Not bad for a social media platform made up of square images, text... Read More

Exploring Gender Targeting In eCommerce

Roseanne Murphy
Posted in Marketing by on

There’s no blanket rule on how best to market to your target gender. After all, stereotyping doesn’t always work and... Read More

Use a Product Recommendation Engine to Increase Your AOV

Roseanne Murphy
Posted in Marketing by on

There's more than one way to achieving growth: it’s not always as simple as attracting leads and converting them into... Read More

Use Data Visualisation to Track Your Business Performance

Roseanne Murphy
Posted in Analytics by on

What is data visualisation? Data visualisation refers to the graphical or pictorial representation of data. It is not a new... Read More

Use Embedded Product Reviews on Your Shopify Store to Increase Conversions

Roseanne Murphy
Posted in Conversions by on

Today, we’re going to talk about an essential aspect of your digital strategy: product reviews and how to use them... Read More

How to Calculate ROI for Your Digital Marketing Campaigns

Roseanne Murphy
Posted in Analytics by on

Marketing is not an exact science or a fine art. It is a blend of creativity and business know how.... Read More


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