Amazon is coming to Oz

What to expect about Amazon’s impact in Australia First off, what do we know so far? Rumours. Whispers. Speculation. Will...

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97% of People Who View Your Website Don’t Make a Purchase. Here’s How to Win Them Back.

How to use Google Remarketing Ads with MailChimp What is remarketing, and what does Google do about it? We know...

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Your New Favourite Metric: Customer Lifetime Value

What is customer lifetime value? Let’s start a bit broader. When you’re trying to gauge how your business is doing,...

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The Anatomy of an Engaging Product Description

How to write product descriptions that sell Figuring out how to write a good product description is part art, part...

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5 Ways to Capture Emails on your Ecommerce Website

Reading about digital marketing, one might think that Social Media has stolen the show. But Email isn’t dead. Statistics don’t...

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The Basics of Carrier-Calculated Shipping

What does carrier-calculated shipping mean? When you set your prices, you also need to set your shipping costs. The default...

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Using Shopify with your Non-profit, Foundation or Charity

What is Shopify? Shopify is a website platform that allows businesses to create an online storefront. It’s an “e-commerce solution”...

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9 Places You Can Put A Buy Button

Turn any website traffic you have into a storefront using Shopify Buy Buttons What’s a Buy Button? Buy Buttons are...

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Getting Started With Personalising Your eCommerce Experience

How To Personalise Your Ecommerce Experience What does it mean to “personalise” an e-commerce experience? Personalising goes further than starting...

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