Should you bother with Black Friday-Cyber Monday?

The craze. The frenzy. The leaving-dinner-at-10pm-to-run-to-the-mall phenomenon. The deaths due to stampedes. Black Friday is a longstanding shopping tradition in...

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How to use promo codes strategically for your online business

Getting your promo codes to bring in profit, rather than lose it, takes some thinking Using discounts and promotions is...

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Why would I bother building a custom theme?

What’s the difference between choosing a cookie-cutter template on Shopify and having a customised design that’s made that’s just for...

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Spently for Shopify Notifications

Send better messages to your customers Anything you send to your customer is an opportunity to build your relationship with...

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What external hardware can you use with Shopify POS in 2023?

Considering using Shopify POS to accept in-person payments, manage a brick-and-mortar store, or run multiple retail locations? If so, you...

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How To Create A Gif For An Email Newsletter

The gif! It’s one of the best inventions of the internet-meme era. Gifs are a short animation that uses photo...

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How to gain a following and drive traffic, before you even launch

Quite a few people think that if they have a great product, the followers and buzz will come. The reality...

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A Look At The Shopify Discount Options

Merchants that wanted to offer discounts to their shoppers had to use the Discounts API - previously only available to...

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New Feature: Shopping on Instagram

Shopping on Instagram changes the previous ‘Buy Button’ feature into an actual sales channel Sales Channels are all the places...

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