How to gain a following and drive traffic, before you even launch

Quite a few people think that if they have a great product, the followers and buzz will come. The reality...

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How to run your entire store from your phone

Shopify’s got lots of tools to run your store, straight from your phone Most of the merchants we speak with...

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Using Custom Audiences and Retargeting to Make Smarter Sales

You’ve definitely searched for something on Google, and then been given a targeted ad for that very thing on Facebook....

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Klaviyo or MailChimp? Let the best segmentation win

Email marketing platforms are getting good. Really good. We’ve talked a lot about MailChimp before, because it’s one of the...

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Why do pop-up windows actually work?

Pop Goes My Heart Some people love them, some people hate them. Ok so “some people love them” is a...

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MailChimp 101: Facebook Ad Campaigns

Facebook is the largest social media platform in the world - and most e-commerce businesses are trying to tap into...

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Announcing Instagram Ad Campaigns From MailChimp!

Let The Monkey Do The Talking MailChimp, one of the easiest and most powerful business email softwares, has just announced...

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MailChimp 101: Intro To MailChimp Reports

"Data analytics" can seem like a bit of a scary concept for those new to e-commerce and online marketing. We get...

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MailChimp 101: In Depth Segmentation

I think we should break up Segmentation means breaking down your contacts into groups. It lets you target different demographics more...

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